The Future of B2B Sales and Marketing

Improve sales and marketing performance based on facts and take the actions required to perform like a world class sales organization.
Feb 16 10 min read
Sales & Marketing Trends

Personalization - increased need for customization
Henrik Larsson-Broman
Feb 08 8 min read

Customer orientation - increased focus on customer values beyond the product
Henrik Larsson-Broman
Feb 02 7 min read

Interdependency - increased complexity in the purchasing process
Henrik Larsson-Broman

Latest from the blog

Jan 26 8 min read
Sales & Marketing Trends

Polarization of Sales Logics - The Future Role of Sales People
Henrik Larsson-Broman
Jan 16 10 min read
Sales & Marketing Trends

Karma Capitalism - The Responsible Company
Henrik Larsson-Broman
Aug 31 7 min read

Are You Investing Enough in Your Sales Manager?
Elias Kanerva
May 29 5 min read

Your sales people may perform better if they get to work out during work hours
Ph.D. Markus Ejenäs, ProSales Institute
See all

Free e-book: Supertrends - Future-proof your sales and marketing

Download E-book

Stop Guessing, Start Knowing

We are a research and advisory firm specialized in B2B commercial excellence. Departing from our research, we help our clients to create long-term profitable growth.
White paper
B2B SALES & MARKETING DIGITALIZATION STUDY
strategy organization change tech stack advisory
White paper
THE FRAMEWORK FOR SALESFORCE MOTIVATION
steering people
White paper
NORDIC SALES ANALYTICS STUDY
strategy steering advisory
White paper
MAKING THE CHOICE BETWEEN ORGANIC AND AQUIRED GROWTH
strategy organization change
White paper
FINDING THE PERFECT SALES REP
people
White paper
SALES AGENDA
strategy
White paper
THE DECISION CULTURE MAP
customer insight strategy culture
White paper
B2B SALES ORGANIZATION IN PRACTICE
customer insight strategy organization sales process steering culture
White paper
HARD FACTS ABOUT SALES LOGICS
customer insight strategy organization sales process
White paper
MILLENNIALS ATTITUDES TO SALES
people
White paper
MAKING THE CHOICE BETWEEN ACQUIRED OR ORGANIC GROWTH
strategy organization change advisory

19 Years as a Producer of B2B Insights

Since year 2000 ProSales has, in collaboration with leading international firms, combined cutting-edge research with practical innovation. We are passionate about sharing the insights we have built up through the years in our community.

Some of our Offerings

We offer different services aimed at creating B2B Commercial Excellence, always based on our research.

ProSales Network

Executive network with inspiration and insights for B2B sales and marketing managers
READ MORE

ProSales Consulting

Support for B2B companies wanting to generate profitable organic growth
READ MORE

The Sales Conference

The largest event in the Nordics on the future of B2B sales and marketing
READ MORE

Featured Partners:

salesonly
audi
scrive
sweet systems
Linkedin

Commercial Director Master Class 16 january 2020

Improve your capability in strategic sales management

In this 1-day workshop with Henrik Larsson-Broman we give you adequate and research-based insights on how to lead, organize and direct your sales organization towards new goals in 2020. The workshop is based on ProSales research on how to create sustainable organic growth.
READ MORE

Subscribe to the Latest Insights

Sign up for ProSales Trendwatch - our newsletter with the latest trends in B2B sales and marketing.