Development of Complex Sales Strategy for new Business Unit

International truck manufacturer active in 30 countries on 5 continents.

Challenge

The market our customer acted on was mature and fiercely competitive. Service and spare parts accounted for a growing part of the company's sales and profitability. At the same time, customers placed higher demands than before on the products creating additional business value.
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Solution

Together with the customer, we established a new global business area focused on complex solution sales. This is in order to create growth within a specific industry segment.

Business Impact

  • Rapid international establishment without significant target conflicts (made possible when the new business area was separated from the company's sales organization in general)
  • Increased number of identified solution stores
  • Increased sales of spare parts by 40% (year 1)
  • Partner agreements with global customers

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What Can We Do For You?

ProSales Consulting helps B2B companies create sustainable and profitable organic growth. We build up the strategies, structures and skills needed to succeed.