Introduction of global business unit specialized in complex solution sales

International truck manufacturer active in 30 countries on 5 continents.


The market our customer acted on was mature and fiercely competitive. Service and spare parts accounted for a growing part of the company's sales and profitability. At the same time, customers placed higher demands than before on the products creating additional business value.


Together with the customer, we established a new global business area focused on complex solution sales. This is in order to create growth within a specific industry segment.

Business Impact

  • Rapid international establishment without significant target conflicts (made possible when the new business area was separated from the company's sales organization in general)
  • Increased number of identified solution stores
  • Increased sales of spare parts by 40% (year 1)
  • Partner agreements with global customers

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