The B2B sales and marketing ecosystem is in flux. As sales and marketing organizations try to adapt to sustain their commercial excellence, they encounter different challenges. What are the biggest current challenges? ProSales Institute is continuously scanning and tracking the opinions and behaviors of leaders in B2B sales and marketing.

The aim of this annual report is to shed light on the greatest challenges B2B sales organizations perceive to be facing, as well as uncover what services and products they are investing in for developing their commercial excellence.