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About The Sales Conference

The Sales Conference guides leaders into the future of sales with inspiration and insights. The Sales Conference is the largest event and meeting place in the Nordic region for B2B executives who want to understand and build the sales organization of the future.

The Sales Conference 2021
November 18th at Annexet, Ericsson Globe Arena


The Sales Conference is guiding and inspiring leaders into the future

For eleven years, we have has organized The Sales Conference. The purpose has always been the same: to inspire and give leaders courage to drive transformation. To make a difference. For real. We are driven by the guiding principles of curiosity, passion and knowledge. We believe in facts and insights – not common sense and generalizations. We believe in the power of an organization where growth occurs organically through sales. Something that also builds strong and lasting customer relationships.

Everything from The Sales Conference 2020

The Sales Conference 2020 not only featured world speakers and inspiration from our partners. There were also many dear reunions and new acquaintances.


Who participates at The Sales Conference?

The Sales Conference is aimed at those who want to be at the forefront of the development of sales. On site, you will, mainly, meet commercial leaders: CEOs, sales managers, market managers, product managers, business development managers and business area managers. But anyone who has a genuine interest in business is, of course, welcome!

For inspiriation and insights we gather some of the world’s leading authorities and speakers in the the fields future, trends, technology and research. Speakers who will give you inspiration and guidance in your important work to generate revenue for your company.

We are investing and getting bigger

The interest in The Sales Conference has never been greater. Because of that, we moved to the Annex at the Ericsson Globe Arena in 2018, where we gather almost 1,200 leaders from different industries and companies.

The success has been based on a common interest in sales, where we together create a distinctive environment and meeting place for a unique experience. You will meet experts and suppliers who all have the same goal: to develop themselves as leaders and their organizations.

“It is always inspiring to socialize with people who can see ahead and get facts and knowledge on how to navigate the future.”
- Göran Olinder 
Director, Business Area Solutions Samhall AB

Sales Awards

At the Sales Awards we highlight and award heroes along with a three course dinner, networking and colorful show. The Gala is a unique blend of inspiration, entertainment and networking.

Sales Awards

About Mercuri Research

The lighthouse of B2B Commercial

Prosales is a division of Mercuri International. Based on our research we help managers and firms create sustainable organic growth. Since 2000 Prosales research have moved the frontier of commercial excellence in collaboration
with leading international firms. 
We research new phenomena in B2B sales and marketing and distribute our insights to the members of our community in various formats.

We are B2B sales and marketing nerds and passionate about sharing our
insights built up in client engagements and research projects.

We regularly perform independent and collaborative studies of new
phenomena in B2B sales and marketing.

Videos from previous Sales Conferences

Here, you will find videos from previous years’ conferences.