On November 19th Prosales Institute and Mercuri International will be hosting The Sales Conference 2020, the Nordic region’s largest event for B2B executives, offering guidance and insights for sales and marketing leaders in this most ‘eventful’ of years. With six great keynote speakers and thought-provoking presentations, the event promises to be truly unmissable - and will be available, FOR FREE, via direct video stream.
In this series of blog posts, we’ll be talking to several of the most prominent attendees and discovering their views on where we are now - and, more importantly, where we’re heading.
This week we speak to Anssi Rantanen, following last week’s interview with Stefan Hyttfors.
Anssi Rantanen is a growth marketing expert, serial entrepreneur, and winner of the 2019 Nordic Business Forum public speaker award. Over a three year career at Google, he helped over fifty firms implement and execute growth strategies. Anssi has also founded 3 firms in the last 10 years. Passionate about learning, he is currently CEO at Growth Tribe in Finland, an education company that teaches firms the skills that they need in order to succeed.
“What I do is study the fastest growing companies in the world, then package that knowledge into courses, and teach those skills and strategies..."
You talk about ‘how the world’s fastest-growing firms systematize their growth’ at The Sales Conference - why is this topic so important for sales and marketing today?
- Moore's law ensures that technological development happens at an exponential pace. This means that the world around us changes at an ever faster pace - those most capable of adapting will succeed, not those that work the smartest or the hardest. This is what I talk about: how do you create a culture and way of working that maximises your relevance in changing times? With the world changing faster and faster, these themes are critical to grasp as early as possible.
Do you think leaders in sales and marketing devote enough time to learning and professional development? If not - why not?
- It's hard to make any generalisations across multiple organisations, but based on what I've seen and experienced the answer is more often than not ‘no’. Leaders in sales and marketing don't devote enough time for learning and development. Why? Because admitting you don't know something is uncomfortable. It's vulnerable. It requires humility. And these things go counter to our ‘traditional’ perceptions of being a ‘leader’.
What are you most proud of in your career?
- It's very clichéd, but I'm most proud of having taken a huge risk by leaving Google to pursue what I'm actually passionate about.
You have had an impressive career - What is your best career tip for other managers in sales and marketing?
- Adopt the Growth Mindset and a philosophy of lifelong learning.
What is the best thing about The Sales Conference?
- I always think it's great when people get together with the sole focus of learning new things. This is what I think is the best thing about the Sales Conference: bringing smart people together to think about how things could be done better!
Tell us something that can’t be learned from reading about you!
- It's definitely not for everyone, but I LOVE getting up early. If I get to wake up at 04:30 and do my full morning ritual I'm ecstatic. Then my day has been a success. Again, it's not for everyone, but I love it.
In our next blog we’ll be talking to Henrik Larsson-Broman
If you haven’t yet booked your free tickets for the event, don’t forget to sign up now.