On November 19th Prosales Institute and Mercuri International will be hosting The Sales Conference 2020, the Nordic region’s largest event for B2B executives, offering guidance and insights for sales and marketing leaders in this most ‘eventful’ of years. With six great keynote speakers and thought-provoking presentations, the event promises to be truly unmissable - and will be available, FOR FREE, via direct video stream.
In this series of blog posts, we’ll be talking to several of the most prominent attendees and discovering their views on where we are now - and, more importantly, where we’re heading.
Following on from last week’s interview with Henrik Larsson Broman, this week we speak to Märtha Rehnberg.
Märtha is a trained political economist, published expert on 3D printing and intrapreneur. She has held talks internationally on technological intuition and moderated global events on 3D printing and Digital Production.
She has been selected as a ‘Leader of Tomorrow’ by the St. Gallen Symposium for three consecutive years, and profiled as a ‘FemTech Leader’ by Innotribe, the Carlisle & Gallagher Consulting Group, and the Digital Finance Institute. In 2018, she was appointed member of the High Level Industrial Roundtable “Industry 2030” by the European Commission, where she now advocates technology that distributes wealth by design, not default.
“You are in the midst of grasping the technology that is disrupting your organization. Most likely, you are investing in a portfolio of technologies to hedge against an exponential, digital and deceptive future. You are "Facing the Future" stepping outside of the Matrix, and this makes you sleep at night. Are you now prepared for the reality you wake up to?"
- Märtha Rehnberg
Do you think leaders in sales and marketing devote enough time to learning and professional development? If not - why not?
- I couldn't possibly speak on behalf of all leaders in sales and marketing, but in general - knowing from myself and the agendas we set around technology, innovation, and the green economy - the challenge isn't always enough time, it's the right kind of time. Learning needs to be anchored strategically from the top down and governed with the goal of not only increasing employee satisfaction or developing careers, but also birthing strategic innovation. Too often we see learning decoupled from strategy and innovation, which is really a small hack that can make all the difference. Another one is to see learning as a playground for atypical partnerships - be it between sellers and marketers and the biologists, artists or space techies. Anything goes in a decade that is all about these creative crossings.
What are you most proud of in your career?
-The people I get to call colleagues and partners in crime. Be it around the negotiation table at the European Commission or in the war room at DareDisrupt, I have to pinch myself every day, thinking about the talent around me and the values they hold in their hearts.
You have had an impressive career - what is your best career tip for other managers in sales and marketing?
- Always do what you believe is right, not what is right to believe. Even if you "fail" (whatever that means), you'll always be able to look back with kindness and gratitude.
What is the best thing about The Sales Conference?
- I’ve still so much to learn about it, many more new people to meet. But so far, I'd say the ambition from our hosts to be norm entrepreneurs.
Tell us something that can’t be learned from reading about you!
- I took on my own dare recently around new ways of learning and enrolled in an apprenticeship in Herbalism. Quite a ride so far!
If you haven’t yet booked your free tickets for the event, don’t forget to sign up now.
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