Keynote line-up for the Sales Conference 2020

Get the Trends, Get the Facts, Get the future
and get Inspired




    We are pleased to present a strong line-up. Our ambition is to have all our Keynotes on site at Annexet, Ericsson Globe Arena to create an inspiring ONLINE live broadcast.

    Pierluigi Collina

    The World's Greatest Football Referee

    He was voted the Best Referee in the World by IFFHS, International Football Federation of History and Statistics in 1998, 1999, 2000, 2001, 2002 & 2003. He was also named Commendatore dell'Ordine al Merito della Repubblica Italiana, one of the highest honours, in Italy in 2003 and Doctorate "honoris causa" in Science by The University of Hull in 2004. He was uniquely respected by the players, managers and fans where his calm authority and sense of fair play under great pressure made him the best in the world's most popular sport. After his retirement in 2005, Pierluigi has continued to work in Italy as head of the Italian Serie A referees. In 2010 he was appointed as UEFA Chief Refereeing Officer. Currently Pierluigi is the Referees Committee Chairman for FIFA. Through his refereeing, he featured in several advertising and PR activities for international brands like e.g. adidas, Mastercard, Snickers and Castrol.



    “The future is about how we create new, rather than capitalize on old, forms of society and business models to expand wealth and quality of life. So that’s what I do; I study change and I try to inspire as many as possible to embrace it.”

    Stefan Hyttfors has a background as a journalist and economist, today he is one of Europe’s leading voices on disruptive technologies, behavioral change and next-generation leadership. His presentations are tailor-made but always with a solid foundation about sustainability, globalization and digitalization. The feedback from the audience is always a mix of “inspiring and entertaining but with an important sense of urgency”.

    According to Stefan the future is not to be predicted, it is to be created. His vision is to help companies and individuals embrace change on a global scale to create a better future.

    Märtha Rehnberg

    Techy Political Economist Entrepreneur and Climate Freak

    Märtha Rehnberg is a climate freak by heart, political economist by training, entrepreneur and policy-advocate by practice. She is the Co-Founder of Copenhagen-based think tank DareDisrupt, specialized in a responsible disruption and exponential technologies. Märtha’s drive lies in creating better visions for the future. For her, it’s not about a crystal ball, or about predicting the future. It is rather about understanding how our dreams and visions about the future have a performative effect in the present. If our dreams are big enough and vocalized smart enough they attract attention, talent, capital and eventually – they self-actualize.

    As an original agenda-setter, Märtha Rehnberg has been selected as a ‘Leader of Tomorrow’ by the St Gallen Symposium for three consecutive years, and profiled as a ‘FemTech Leader’ by Innotribe, the Carlisle & Gallagher Consulting Group and the Digital Finance Institute. In 2018, she was appointed member of the High Level Industrial Roundtable “Industry 2030” by the European Commission to define and co-author a bold strategy for the future of European industries. In 2019, she was appointed to Denmark’s Green Growth Team by the Danish Government to reinvent the country’s global position within green energy and environmental technologies.

    Tiffani Bova


    Tiffani Bova is the growth and innovation evangelist at Salesforce and the author of the Wall Street Journal and 800-CEO-READ bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova was recently named to Thinkers50’s Radar Class of 2019 and was Thinker of the Month in December 2018. She has appeared on MSNBC and Yahoo Finance, among others, and was featured in the January 2019 issue of Rotman Management Magazine's Disruption Issue. She has also contributed to publications including Harvard Business Review, Forbes, Entrepreneur, and Huffington Post, and is a frequent guest on Wharton Business Radio and a variety of industry-leading podcasts.

    Anssi Rantanen

    Finland CEO at Growth Tribe Academy

    Anssi has a unique combination of technology-optimisim and human-centric thinking: his 3-year stint at Google gave him a frontrow seat to the technology revolution and into how the technology giant creates a culture of intrapreneurialism and continuous experimentation.

    Today Anssi Rantanen is the Finland CEO of the education company Growth Tribe Academy. Growth Tribe Academy is the first and largest growth academy in Europe.

    Henrik Larsson-Broman


    With over 1000 lectures, Henrik is one of Sweden's most in-demand lecturers in growth, sales and marketing. He focuses on new trends and phenomena and how these affect strategies, leadership, organizations and culture, as well as the demands and growth opportunities they create for tomorrow's organizations.

    Henrik is the founder of the research and analysis company ProSales Institute. He has studied trends and research in sales for the past 20 years and is the author of a number of reports and books on strategy and management in B2B sales. In 2018, he published together with the trend researcher Peter Siljerud the book Supertrends where they collect 50 trends that will shape the future of marketing and sales.