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Keynote Line-Up 2021

We are pleased to present a strong line-up. Our ambition is to have all our Keynotes on site at Annexet, Ericsson Globe Arena to create an inspiring ONLINE live broadcast.

    Alexander Stubb


    Alexander Stubb has served as Prime Minister, Finance Minister, Foreign Minister, Trade and Europe Minister of Finland. He was a Member of the European Parliament from 2004-2008 and in the national government from 2008-16.

    Alexander Stubb served as Vice-President of the European Investment Bank from 2017-20. The European Investment Bank is the lending arm of the European Union and the biggest multilateral financial institution in the world and one of the largest providers of climate finance.

    Stubb’s background is in academia and civil service. He has published 16 books, 11 of those on the European Union. He holds a Ph.D. From the London School of Economics and Political Science. He worked as an expert adviser at the Finnish Ministry for Foreign Affairs in Helsinki and in Brussels, and in President Romano Prodi’s team at the European Commission.

    His expertise includes European and International Affairs, Foreign and Security Policy, the Euro and the Global Economy. His current interests are global affairs, the Fourth Industrial Revolution (digitalisation, robotisation and artificial intelligence) and health. He chaired the Finnish National Commission on Sustainable Development which is responsible for promoting national and international sustainable development goals, and works to encourage society’s commitment to and involvement in sustainable development.

    Jonas Eriksson


    Jonas Eriksson is a former referee at the highest international level and has refereed in the World Cup and the Champions League. He started as self-employed with a refereeing career in the lower divisions but eventually sold his company and focused on the refereeing career. In his lectures, the inspiring referee talks about decision-making, leadership, and entrepreneurship.

    Jonas Eriksson is the author of the biography "Korthuset: A referee's story about the adrenaline kicks and the game behind world football" 2021, where he openly tells about the lonely road to the top and the enormous demands placed on the elite layer by referees.

    Shefali Roy


    Scaling Sales for a Fast-Growth Business
     Exclusive keynote interview

    Shefali Roy is an Angel investor and invests globally in startups that build products in Fintech, Creator Economy, FemTech, and Future of Work.
    She was Chief Operating Officer and Chief Compliance Officer for TrueLayer until September 2020. Prior to that, she was one of the first to be hired at Stripe, where she was their Chief Compliance Officer and MLRO for Europe.
    Shefali has also been responsible for compliance, business conduct, and risk throughout Europe, the Middle East, India, and Africa for Apple, Chief Compliance & Ethics Officer for Christie's worldwide, and was responsible for private equity compliance for Goldman Sachs throughout Europe and the Middle East.

    She sits on the boards of Adas List, Barefoot College, and MakerDAO.

    Between 2016 - 2020, Shefali Roy was named Innovate Finance's most powerful women on the FinTech list, and in 2017 she held her first TEDx talk on ethics and business management.

    Thimon de Jong


    The Future State of Human Behaviour - and how that will influence your sales strategy
    Exclusive keynote interview

    Examining how human behavior and culture influence business has never been more important. Syncing a business strategy with rapid societal changes and dynamic human behavior is a challenge. In this area, Thimon De Jong is proving one of the most successful.
    Thimon De Jong studied cultural studies and international business, writing his master’s thesis on subcultures.
    In 2007, he took the role of Insights and Strategy director for TrendsActive, an international trend interpretation agency.

    In 2010 he starred as a jury member in Holland’s Best Idea – a primetime TV show. In 2011, he co-produced an executive program for decision-makers at Utrecht University on the topic of using sociocultural trends for strategic decision-making and serving as one of the main lecturers in this program.

    Shahrzad Kiavash


    I had two choices - and I chose to live

    What do you do when things don't go as planned?
    Shahrzad Kiavash was 28 years old, healthy, and happy when she suddenly fell ill with a very unusual form of sepsis (blood poisoning). The doctors gave her minimal chances of survival. She miraculously survived but at the expense of amputation of both her lower legs.

    With this new, harsh reality, she could have chosen to give up. Instead, she chose to gather her superpowers and build a driving force so strong that she not only managed to fight her way back to life but also beyond.

    In 2015, with no previous experience, she completed an Olympic triathlon; 1500 m swimming, 40 km cycling, and 10 km running with prostheses. She could have contented herself there, but she would continue with new, higher goals.

    Andreas Ekström


    The Power of & - Fighting the Barriers to Digital Revolution
    Exclusive keynote interview

    Andreas Ekström is an award-winning Swedish journalist, author, and digital futurist. His topics reach across issues of digitalization, media, politics, and culture, and he often serves as a digital thought partner for leaders and boards of directors. Ekström is also an active reporter and often uses journalistic methods and principles in his work. He is a senior staff writer and columnist at Sydsvenskan, a daily morning paper in Malmö, Sweden.

    Ekström is the author of seven books and, the big breakthrough came in 2010 with his book "Google Code". His TED talk has reached over a million views to date.

    Henrik Larsson-Broman


    The Future State of Sales - The most critical sales trends to stay competitive in the future

    With over 1000 lectures, Henrik is one of Sweden's most in-demand lecturers in growth, sales, and marketing. He focuses on new trends and phenomena and how these affect strategies, leadership, organizations, and culture, as well as the demands and growth opportunities they create for tomorrow's organizations.

    Henrik is the founder of the research and analysis company ProSales Institute. He has studied trends and research in sales for the past 20 years and is the author of several reports and books on strategy and management in B2B sales. In 2018, he published together with the trend researcher Peter Siljerud the book Supertrends, where they collect 50 trends that will shape the future of marketing and sales.

    Sabinije von Gaffke


    Born in Sweden and raised in the United Kingdom, Sabinije von Gaffke is versatile and fills several roles. A consultant and strategic advisor for both large corporations and startups, Sabinije is also the spokesperson for WIT (Women in Tech Stockholm) as well as other female leadership networks. In addition to this, she is a moderator, journalist, programme leader, debate leader, news reporter, and Master of Ceremonies.

    Sabinije brings to the table 14-years’ experience in Network Television, Web TC, Corporate TV, print, and radio, and is currently working on a global TV series, ‘The Game Changers’, where she is the host.