The ProSales Institute instituted The Sales Awards in 2017. We highlight companies, suppliers, managers and sellers who in an exemplary way contribute to the development of the sales and marketing organizations of Swedish B2B companies.

The categories where three finalists are screened out are B2B Commercial Excellence Company of the Year, B2B Commercial Director of the Year, B2B Sales Tools Supplier of the Year and B2B Seller of the Year. The finalists and the winners are selected by a jury of people with expertise in B2B marketing and sales.

The nomination process will end on Sunday, October 11, 2020. Everyone who has been nominated and who meets the criteria will be asked to answer a number of questions in a survey, and, with the help of the survey, three finalists in each award category will be selected. The finalists will be passed on to a jury, and the jury will appoint a winner in each award category. 

Winners will be announced at the Sales Awards Gala at the Annex at Ericsson Globe Arena in Stockholm on November 19, 2020. Kategorierna där tre finalister sållas fram är Årets B2B Commercial Excellence företag, Årets B2B Commercial Director, Årets B2B Sales Tools leverantör och Årets B2B Säljare. Finalister och vinnare utses av en jury bestående av personer som har expertis inom marknad och försäljning B2B.