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We regularly perform independent and collaborative studies of new phenomena in B2B sales and marketing.

Digitalization, millennials in the sales force, E-commerce, purchasing functions. These are only a few of the areas in B2B sales and marketing that we have examined during the past years.  You can find the results from many of them under the heading "Insights" in the menu above.

It is very valuable for me to get a constant refill of new and relevant insights.
Ulrica Ekeroth
Commercial Director, Wise Professionals

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